Over the years, we have spent countless hours designing, creating, and testing our products. Putting pen to paper, and turning dreams into reality. All of our products are hand made in the United States! Every lure is inspected for quality before leaving our shop.
Behind every design feature is a purpose. From the skirt material to the lure shape, it’s all put together meticulously to ensure the lure performs properly. We designed our products for technique-specific applications, to help you catch more fish. Our mission is to produce unique, quality lures in natural and effective colors that outperform the competition.
Bass Master Elite Series Pro Jonathan Kelley
Jonathan is a young angler from Old Forge, PA where he grew up and began fishing the banks of the Susquehanna River with his Dad, John. Starting at the young age of 4 years old, Jonathan was immediately hooked on fishing and it came with no better timing. Jonathan and his dad continued to dive deeper into the fishing industry TOGETHER, acquiring a small boat, fishing locally, to eventually working their way up into larger bass boats and fishing local derbies and more. At the age of 18, Jonathan went on to Coastal Carolina University where he competed in the Bassmaster College Series. During his time, he made 4 national championship appearances, while holding the position of Vice President of the school’s fishing team. After earning his Masters degree in Business Administration, Jonathan returned back to Pennsylvania to work for his fathers construction company, which allowed for the ample amount of time needed to jump in and compete in tournaments with a shot at making it to the highest level in professional fishing. After one year of fishing the Bassmaster Opens, Jonathan won AOY for the Northern Division and earned himself the bid to the biggest stage in bass fishing, the Bassmaster Elite Series where he currently sits amongst some of the biggest names in the bass fishing industry.